Rewards Program

We launched our VIP Rewards program to make sure our customers know how much we appreciate them. Earn points for making a purchase, referring a friend, having a birthday, sharing on social, and so much more. Then, use those points like cash at checkout. What’s not to love?

LEVEL 1 - BRONZE (0-1999 points)

Sign up: 500 points
Follow us on Instagram: 100 points
Like us on Facebook: 100 points
Share on Facebook (once a month): 100 points
Celebrate your birthday: 1,000 points
1,000 points = $10 cash
$1 spent = 4 points
Refer a friend
They receive 20% off their purchase
You receive a $20 credit once your friend makes a purchase
Get early access to sales all year round

LEVEL 2 - SILVER (2,000-3,999 points)

Everything in LEVEL 1, +
$1 spent = 5 points
15% off your purchase (excluding fine jewelry and sale) after entering this level

LEVEL 3 - GOLD (4,000+ points)

Everything in LEVEL 1, +
$1 spent = 6 points
20% off your purchase (excluding fine jewelry and sale) after entering this level

Please note: To redeem your points at checkout, your purchase must exceed $50. Fine jewelry and sale items are not eligible for VIP rewards discounts.


Q: What is the VIP Rewards program? A: Our VIP Rewards program is a loyalty program in which you can earn points for a variety of actions you take. Once you have enough points, you can use them like cash at checkout when making a purchase.

Q: Do purchases of cupcakes and cashmere products from other retailers count towards my points balance? A: Unfortunately, not at this time. That would be fantastic, but we simply don’t have the functionality to make that happen.

Q: Who can join? A: At this time, any cupcakes and cashmere fan who is a U.S. resident over the age of 18 can join our VIP Rewards program.

Q: Does it cost anything to sign up? A: Nope. Our VIP rewards program is free to use.

Q: How does it work after I sign up? A: After you sign up, you’ll automatically be enrolled in LEVEL 1 - BRONZE. You’ll stay in the Bronze level and get all those rewards until you reach 2,000 points. At that point, you’ll enter LEVEL 2 - SILVER. Once you get to 4,000 points, you’ll enter LEVEL 3 - GOLD. You have 1 year from the date you signed up or joined a new level to earn enough points to stay in that level. If for some reason you don’t, you’ll go back to LEVEL 1 (still earning all those rewards!) and you can work back up to LEVEL 2 or LEVEL 3.

Q: How do I redeem my points? A: Points can be redeemed at checkout on most purchases over $50 made on (please note that fine jewelry and sale items are not eligible). You can determine the amount of points you want to redeem during the checkout process. You can use all your points, or as many as you want. It’s up to you!

For any additional questions, please contact our customer service using the Live Chat feature.